Coolest Book Advertisement Ever: The Adventures of Johnny Bunko

Posted on Apr 19th, 2008 by

Duff

Check this out, but watch it full screen and with the music up:

Johnny Bunko trailer from Daniel Pink on Vimeo.

Looks like a brilliant way to get people to read your business book, from Dan Pink who used to be Al Gore's speechwriter.

Access: Public 3 Comments Print Send views (267)

Tagged with: career, manga, anime, johnny bunko, marketing, ad, advertisement, video, business, advice

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11 minutes later

wanderer7 said

is this a parody??

it's pretty over the top … I can see how this would market to a certain audience … but there are others who would just poke fun at such promos ….

marketing and media is a strange world.

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about 17 hours later

Duff said

Parody? Yes and no. It's postmodern marketing–marketing that makes fun of marketing.

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2 days later

Obi said

I'm diggin' it.

It's obviously designed for the book's target market and it nails that perfectly.

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