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Coolest Book Advertisement Ever: The Adventures of Johnny Bunko

Posted on Apr 19th, 2008 by Duff : Modern Magician Duff

Check this out, but watch it full screen and with the music up:


Johnny Bunko trailer from Daniel Pink on Vimeo.

Looks like a brilliant way to get people to read your business book, from Dan Pink who used to be Al Gore's speechwriter.

Access_public Access: Public 3 Comments Print views (426)  
Tagged with: career, manga, anime, johnny bunko, marketing, ad, advertisement, video, business, advice
wanderer7 : wanderer7
11 minutes later
wanderer7 said

is this a parody??

it's pretty over the top … I can see how this would market to a certain audience … but there are others who would just poke fun at such promos ….

marketing and media is a strange world.

Duff : Modern Magician
about 17 hours later
Duff said

Parody? Yes and no. It's postmodern marketing–marketing that makes fun of marketing.

Obi : Maker & Doer.
2 days later
Obi said

I'm diggin' it.

It's obviously designed for the book's target market and it nails that perfectly.

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