It's Business Time! A Lesson in Marketing from the Conchords
Posted on Feb 12th, 2008
by 
Duff
Duff
If you haven't seen Flight of the Conchords, a comedy TV show about two guys from New Zealand who are in a band, then you are missing out on a hilarious meme, and some important lesson in modern marketing:
The lesson? Give your best stuff away for free...but have something else to sell too.
This video has received over 1.3 million views on YouTube. If you look at other Flight of the Conchords videos, most have received between 1-6 million views. Many, many people have sent me to watch these videos. But here's the deal: this video is an excerpt from the copy-protected episode that airs on cable television.
Many networks are shutting down "illegal" uploads of their shows to YouTube. These guys cut out the best part of their shows and uploaded them for free (or allowed them to be uploaded--I'm not sure). In my opinion, the non-singing parts of the show are pretty lame in comparison. But the point is that the popularity of this show started on YouTube, then moved to watching, renting, and purchasing the real show.
Ok, I just have to share one more video. :)
Flight of the Conchords - Business Time
The lesson? Give your best stuff away for free...but have something else to sell too.
This video has received over 1.3 million views on YouTube. If you look at other Flight of the Conchords videos, most have received between 1-6 million views. Many, many people have sent me to watch these videos. But here's the deal: this video is an excerpt from the copy-protected episode that airs on cable television.
Many networks are shutting down "illegal" uploads of their shows to YouTube. These guys cut out the best part of their shows and uploaded them for free (or allowed them to be uploaded--I'm not sure). In my opinion, the non-singing parts of the show are pretty lame in comparison. But the point is that the popularity of this show started on YouTube, then moved to watching, renting, and purchasing the real show.
Ok, I just have to share one more video. :)
Flight of the Conchords Ep 3 Hiphopopotamus vs. Rhymenoceros
Access: Public
business time
April 2008 